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Dunkin' Donuts was founded in Quincy, and has since grown into one of the largest restaurant chains in the world. There are currently over 15,000 Dunkin's across the globe — and in Boston alone, you can find 40 within a 1-mile radius of Boston Common. It also has plenty of critics.

In 1997 (before the age of Yelp), one customer decided to air his grievances publicly. After getting fed up with DD's refusal to carry 1% milk, the 25-year-old teacher registered a domain and created his own website –  dunkindonuts.org.

The website was a forum for Dunkin' customers to share their gripes about the chain. It immediately took off. National media coverage helped increase traffic, and the site became so popular that it actually showed up above Dunkin' Donuts' official website on several search engines.

The chain took notice, and in 1998, purchased the domain for an undisclosed amount.

 

A Top Chef contestant serves her "Stacked Donuts" at one new location in Boston almost every weekend. This weekend, there are four.
 

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