Cambridge, September 2014

fluff

the fluff stands alone (sonya kovacic)

the fluff stands alone (sonya kovacic)

Marshmallow Fluff, the popular New England spread, was originally invented in 1917 by Archibald Query from Somerville. Query made his marshmallow creme in his kitchen by mixing corn syrup, sugar syrup, dried egg whites and artificial vanilla flavoring. Because sugar was rationed during World War I, Query ended up selling the name, product, and formula to two Lynn men,  H. Allen Durkee and Fred Mower, for $500. Durkee and Mower changed the name of Query's product from Marshmallow Creme to Marshmallow Fluff and the Durkee-Mower company still sells Fluff today.

In 2006, Representative Kathi-Anne Reinstein of Revere submitted a bill to Massachusetts legislature to make the Fluffernutter- a peanut butter and Fluff sandwich, the official state sandwich. This past April, the bill got initial approval and is now awaiting a house vote.


Tomorrow is the ninth annual, "What the Fluff" festival in Union Square, Somerville. The festival celebrates Marshmallow Fluff and among other activities, the festival includes: a burlesque show, a BMX stunt show, an opera performance, a 12 piece afrobeat, afro-dance band, a vaudeville marching band, a Motown cover band, and of course a Fluff cooking contest. Union square favorite Backbar is even offering their own Fluff cocktails.